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Anna Sweeting’s new firm to float in London



Former boss of British luxury interior design firm Linley picks London as ‘stand-out’ location to float her new wellness and beauty firm


London launch: Anna Sweeting

London launch: Anna Sweeting

The former boss of British luxury interior design firm Linley has picked London as the ‘stand-out’ location to float her new wellness and beauty firm. 

Anna Sweeting, 36, is planning to list Conscious Co on a European stock exchange, with London deemed the prime target. 

The firm, which Sweeting runs as chairman and chief executive, is aiming to merge with Europe-focused beauty and wellness brands. 

Several industry heavyweights are also involved including Konstantin Von Unger, a member of the family behind German consumer goods giant Henkel, fashion writer and entrepreneur Tania Fares, former Watches of Switzerland chief executive Justin Stead and Alistair Crane, the founder of online shopping platform Hero. 

Sweeting, described by Conscious as having a ‘millennial female perspective’, said it was ‘an exciting time’ for the business. 

After her tenure at Linley, she co-founded Vaultier7, a London-based, female-led private equity firm focused on backing start-up companies in the beauty, health and lifestyle sectors. 




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